“Cool Japan” store to open in Malaysia
Date: October 27, 2016
Source: Astro AWANI
ISETAN Mitsukoshi Holdings Ltd. is set to open a new flagship store based on the “Cool Japan” concept in central Kuala Lumpur on Thursday. Isetan The Japan Store Kuala Lumpur will offer high-quality products representing Japan’s recent fashions, the latest lifestyle trends and top-quality food.
On Oct1, Isetan Mitsukoshi opened a store with a similar concept in Paris. By disseminating the appeal of a host of high-end Japanese brands in Southeast Asia and Europe, the company aims to boost its overseas operations, which are increasingly vital.
Isetan Mitsukoshi Group and the Cool Japan Fund Inc., a public-private fund promoting Japanese products and services abroad, have jointly invested in setting up a new corporate entity to manage the new store in Kuala Lumpur. It spent more than a year completely refurbishing the former Isetan LOT 10 Store.
All the shops occupying the store’s six floors, with a total floor area of about 11,000 square meters, feature a range of high-quality products from around Japan. The store has a very different look from a typical department store – each floor is designed to evoke a circuit-style Japanese garden, thereby creating an atmosphere in which clients can relax.
The store features fashion products created by young, internationally active Japanese designers as well as lifestyle products. You can learn about Japanese traditions at its bookstore.
The new store will also have abundant food and drink. It will offer Japanese sake, both Japanese and Western confectioneries, seasonal fruits and vegetables, and fish and meat flown in directly from Japan. Of the 820 brand stores, about 500 are being introduced to Malaysia for the first time.
Video: Wonderful World of Sweets
This video introduces the charms of Japanese and Western sweets that highlight the sensibilities of the Japanese people and the skills of its technical experts, include scenes of actual production. It focuses on “Henri Charpentier” and “BEL AMER,” Western-style sweets brands from Japan, and leading Japanese traditional sweets brands Eitaro Sohonpo (nihonbashi eitaro) and “TORAYA.”
Video: Pop Culture
With Japan’s internationally recognized “kawaii culture” and “technology” as its themes, this video introduces the “Smart Doll Mirai Suenaga” produced by ambassador for Japanese pop culture Danny Choo and the “Orphe” IoT smart shoes created through crowdfunding, including an interview with Choo himself.
Video: ISETAN The Japan Store & A Living Treasure of Japan
Through an interview with Kazumi Murose, a Japanese lacquer artist and national living treasure, this video introduces lacquerware produced by the artist himself, as well as the traditional culture of Japan.