Rakuho-Dou manufacture made-to-order insoles with various materials and thicknesses to match various shoes such as walking, running, and business scenes.

Rakuho-Dou manufacture made-to-order insoles according to various problems such as bunions, flat feet, and sole pain.

Experts check each part in detail to ensure that the shoes fit your feet.

Rakuho-Dou analyze your gait, balance, etc., and choose the shoes and insoles that are perfect for you.

A “footprint” is created by copying the pressure on the sole and the shape of the arch of the foot onto special paper.

Specialists, who have learned German orthopedic shoe technology, carefully produce each shoe.

Rakuho-Dou declared SDGs in September 2022

In September 2022, Rakuho-Dou endorsed the SDGs advocated by the United Nations and announced the “Rakuhodo SDGs Declaration” with the support of Ashikaga Bank.

The introduction of sustainable materials in product manufacturing is extremely costly and hurdles are high, but Rakuho-Dou have declared that company will “contribute to the realization of a sustainable society” so that their efforts will be highly evaluated.

Rakuho-Dou’s SDGs initiatives are divided into four groups: human rights/labor, environment, products/services, and organizational structure. And they contribute to goals No.3, 4, 7, 8, 9, 11, 12, 13 and 16. Click here for details

Cutting tool manufacturing and watch manufacturing seem to be two completely different businesses, but both are very closely related, requiring high-quality “precision.” By developing two businesses, Kyowa Seiko develops unique product manufacturing and manufacturing that can compete in the world.

Companies Driving Regional Growth

In December 2017, The company was selected by the Ministry of Economy, Trade and Industry as the “Companies Driving Regional Growth” as a regional core company that is a candidate for a regional economic driving business.

Kyowa Seiko’s tools are widely used in various fields

Precision fine tools, CBN tools, PCD diamond tools, etc. manufactured by Kyowa Seiko Co., Ltd. are used by the mold industry and processing manufacturers, as well as lightweight smartphones, automobile engines, aircraft, medical equipment, injection needle drilling, etc. widely used in manufacturing sites.

Its technical capabilities are also utilized in watch manufacturing, and the special stepped drill used for drilling the crown part is widely used in the watch industry.

PCD Point Drill
Uses PCD, which is a diamond sintered body with excellent wear resistance, as a tool material

Kyowa Seiko’s own brand “MINASE” Japan’s watch

MINASE, which Kyowa Seiko launched as its own brand in 2005, carries out everything from design and development to manufacturing in-house. Using Kyowa Seiko’s specialty polishing technology, especially Zaratsu polishing technology, there are only a few engineers in Japan, so MINASE is a very valuable and world-class high-quality watch in the world.

The brand name “MINASE” is a tribute to the craftsmanship and skill of the Japanese craftsmen at the atelier in Minase, Yuzawa City, Akita Prefecture.
Received the 2nd Monodzukuri Nippon Grand Award, Tohoku Bureau of Economy, Trade and Industry Director’s Award and the 2008 Tohoku Regional Invention Award, Akita Branch Manager’s Award.

MINASEのDIVIDO
It debuted at the 2019 German watch fair. The dial has a black gradation, expressing the world of Japanese ink painting.

The expression changes depending on the viewing angle, and is characterized by the complex brilliance of stacked polyhedrons.

Okoshi Chu Mfg., Inc., a traditional craft Edo armor maker, announced the Armor Watch “Date Masamune” on the crowdfunding site Makuake from September 5th, the birthday of Masamune Date. It is a collaborative work of three companies: Kyowa Seiko, which makes the finest watch “MINASE” with the technology of manufacturing precision cutting tools, and Mr. Yusuke Taguchi, the designer who proposed this project. Click here for details.

From April 10, 2020, only products purchased at “MINASE authorized dealers” and “MINASE authorized WEB sales sites” are eligible for the issuance of MINASE warranty. Products purchased for resale, second-hand goods, online auctions, etc. are not covered by the warranty, so please be careful when purchasing.

Reducing greenhouse gas emissions with solar panels

For the first time in a JINS store, a solar panel will be installed on the roof of the JINS Maebashi Kojimata store, and about 70% of the electricity used in the store will be supplied by solar power to reduce greenhouse gas emissions. In addition, wooden construction is used to build the store, and the interior space surrounded by wood also conveys warmth to customers.

Various kinds of plants were planted on the premises to create a park-like structure with high migratory properties. As a new initiative, The store sell various vegetables cultivated by JINS’s affiliate “JINS norma“, which is an affiliate of JINS, which operates agriculture in Gunma prefecture, unattended. JINS aim to build new relationships with local customers through locally grown vegetables.

Kenichi Obana from Gunma is in charge of space design

In designing the interior space of this store, the JINS company requested Mr. Kenichi Obana, an artist from Gunma prefecture who is working on “Kazeotoko (Windy Man)”, a work inspired by the sky of Gunma.

The area where the store is located is exactly where you can feel the windy of Gunma. The sculpture “Kazeotoko” is placed at the entrance, and the drawings of “Kazeotoko” are drawn everywhere on the wall of the store. It is a space where visitors can feel the characteristics of the land called “Maebashi” through the experience of seeing them.

Born in Ota City, Gunma Prefecture in 1981. Completed the Department of Western Painting, Graduate School of Arts, University of Tsukuba in 2006. I create drawings and sculptures created from people’s activities, folklore, landscapes and history of the land, and explore works that let you experience the story while going back and forth between fiction and reality. Major exhibitions in recent years include “200 Years of Life” Akita City Cultural Creation Center (2021, Akita), “Oku Noto International Art Festival 2020+” Suzu City, Ishikawa Prefecture (2021, Ishikawa), “VOCA2021” Ueno Royal Museum (2021, Tokyo), “Ecology of Expression” Arts Maebashi (2019, Gunma), etc. In addition, the awards include the VOCA Award (2021), the Tokyo Midtown Award 2015 Excellence Award (2015), and the LUMIN meets ART AWARD Semi-Grand Prix Award (2014).

Kenichi Obana
Official Website

Message from Kenichi Obana

The story of the character “Kazeotoko” is drawn in the JINS Maebashi Kojimata store. “Kazeotoko” is like an incarnation of the wind or a fairy. We are observing our lives, standing quietly near us and surrendering to the occasional breeze.

Gunma is the sky breeze. I remember when I was a high school student, I was desperately going to school while riding a bicycle in the strong and cold wind blowing down from Mt. Akagi. This scene, which is commonplace when living in Gunma, is a natural phenomenon that can be felt only because we live close to the mountains. Every time I go home and get a strong cold wind, I still feel nostalgic.

Since entering the eyewear business in 2001, JINS has continued to grow by providing new value such as a price system that breaks the conventional wisdom, high design, and product development with added value other than vision correction.

In 2021, the company formulated a common vision for sustainability and specific sustainability goals (milestones 2050 and 2030) in order to further promote efforts to realize a sustainable society as a company. JINS is promoting various initiatives such as opening a new facility “JINS PARK” aiming for coexistence with the community and developing circular eyewear.

JINS creates important themes centered on global issues such as ESG (Environment, Society, Corporate Governance) and SDGs (Sustainable Development Goals). Click here for details.

JINS is considering the adoption of various methods such as the purchase of renewable energy in addition to the installation of new solar panels in future store operations. The company will continue to aim to realize a more prosperous society by creating stores that can coexist with the local community and return value to society and the environment.

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