The organizer of this exhibition is Japan’s largest trade fair organizer “RX Japan”, which regularly holds 96 international trade fairs (353 exhibitions in 38 fields) every year. The 1st Int’l Wellness Tourism (iWT) EXPO will be held at Tokyo Big Sight for three days from May 10th (Wednesday) to 12th (Friday), 2023.

Tokyo Big Sight

Nature Activity Zone

• Hiking
• Cycling
• Yoga
• Camp
• Glamping
• SUP
• Golf
• Forest therapy
• Horse riding

Medical Tourism Zone

• Receiving medical institution/clinic (medical checkup, complete medical checkup, PET examination, surgery, aesthetic medicine, cancer treatment, regenerative medicine, preventive medicine, etc.)
• Accommodation facilities such as hotels and hot spring inns
• Medical coordinator (travel agency)

Relaxation Zone

• Hot spring
• Spa/Sauna
• Massage
• Retreat
• Ayurveda
• Zen/meditation experience
• Healthy food

Workation/Team Building Zone

• Workation facilities (satellite offices, shared offices, co-working spaces)
• Corporate training/team building
• Employee trip/incentive trip
• Municipality/Tourism Association/DMO

General Area

• Japanese municipalities, tourism associations, DMOs
• Overseas government tourism offices
• Companies that have multiple contents corresponding to each zone

Special Area: Onsen

Free admission to 15 seminar programs with 20 experts!

At the 1st iWT, seminars will be held on various themes regarding the latest information and future trends in the industry, including keynote and special lectures. All are free to attend, but pre-registration is required.

Please note in advance that there may be some changes in the lecturer and program contents, and there may be no textbooks or flyers distributed due to circumstances.

• What is “Wellness Tourism”, which is in increasing demand worldwide?
• Wellness Promoted by the Japan Tourism Agency ~Significance and Effects of Workation~
• Be yourself in your career and work style ~Workation by Unilever~
• Learn from France, a developed country How to make a wellness tourism plan
• Enjoy and enrich your life by traveling. ~ Wellness Journey Talked by Natsumi Uga ~
• A travel design professional talks about what luxury travelers want
• Effect of introducing workation ~ Realization of well-being and contribution to social innovation
• What are the points of labor management and environment improvement to promote workation?
• Thinking about future tourism that makes use of natural resources – Towards the Japanese version of the concept of “Healthy Parks, Healthy People”
• What is wellness tourism in demand today? Deepening consumer understanding from big data
• Strategies for differentiation and high profitability of tourism area management brought about by promotion of wellness tourism
• BUSAN IS GOOD! Talking about Busan wellness medical tourism
• South Korea’s South Cholula Province, a region where the blessings of the sea, mountains, and plains live on, as well as excellent cultural heritage, is a hidden charm
• Mediterranean Resort Monaco. World-class wellness style
• Alternative medicine in Korea, to treat various diseases with Korean herbal medicine

“Beauty World Japan” is a comprehensive beauty trade fair where the latest beauty-related products, services, information, and technologies such as cosmetics, beauty equipment, hair, nails, and eyelashes are gathered from all over the world.

This trade fair is held annually in four major cities: Tokyo (Tokyo Big Sight), Osaka (INTEX Osaka), Aichi-Nagoya (Portmesse Nagoya) and Fukuoka (Marine Messe Fukuoka Hall A).

Tokyo Big Sight – Japan’s largest MICE

Exhibition Area

Stage Seminar

Exhibitor Presentation

Femtech and femcare, which provide products and services that solve various issues in women’s life stages, are attracting attention as women advance into society, and the market is expected to reach 2 trillion yen by 2025. A new “Fem more” zone will appear in the East Hall 8, where products that solve women’s unique worries and ailments will be collected and the necessity and importance of these products will be disseminated. Click here for details.

The “Tasty” zone will be opened in East Hall 3, where products that meet the needs of those who want to eat delicious food and become beautiful. We will introduce ideal foods, seasonings, and ingredients that satisfy the mind and body, and provide a place for business negotiations for owners and buyers who aim to create a salon that proposes sustainable diets. Click here for details.

• Platinum Hall / Cosmetics / Beauty Equipment: East Hall 7
• Eyelash: East 2-6 holes
• New! Fem more: East Hall 8
• Business Support: East Halls 2-6
• New! Tasty: East Hall 3
• Academic: East Halls 2-6
• Body + Beauty: East Hall 3

• Tokyo Nail Forum Organizer: Japan Nailist Association: East Hall 1
• Make-up: East Halls 2-6
• Creative Hair: East Hall 2
• OEM Package: East Halls 2-6
• Cosmetics: East Halls 2-6
• Spa & Wellness: East Halls 2-6
• Beauty equipment: East Halls 2-6

A place to expand sales channels to salons and retailers and to research industry trends

• Cosmetics
• Natural & organic
• Beauty supplement
• Beauty Equipment
• Spa & Wellness
• Nail
• Diet & health
• Salon equipment/equipment
• Beauty-related goods
• Eyelash
• Hair
• OEM & Package
• Business support
• Others

• Esthetic/Hair/Nail Salon
• Wholesale/Trading Company/Retail
• Maker
• Accommodation and leisure facilities
• Medical institution
• Others

Focus on decarbonization and digitalization at the 2022 Exhibition

At the Tokyo International Industry Exhibition, it aim to be an exchange exhibition where small and medium-sized enterprises that boast of technologies and services that can solve problems and drive decarbonization and digitalization will gather and move forward with a sense of speed.

Two new zones, DX zone and Decarbonization zone established

This time in 2022, it will establish a new DX zone that focuses on small and medium-sized enterprises that provide services and solutions that promote and solve DX! In addition, it has newly established a decarbonization zone that focuses on small and medium-sized enterprises that provide products and services related to decarbonization and actively work on decarbonization!

A virtual exhibition that began with the 2021 Tokyo International Industry Exhibition

At the virtual exhibition, online-only premium lectures by celebrities and online seminars on seasonal themes such as DX, With coronavirus, and decarbonization were also developed. After Tokyo Big Sight was held, all programs, including those on the main stage, were streamed online. “Exhibitor presentations” were also held at both venues and also distributed online.

There are two methods for online exhibition: hybrid exhibition (real exhibition + inline exhibition) and online exhibition only. In online-only exhibitions, you can post panels and videos related to products, technologies, and services on individual company pages. Individual company pages are equipped with a business card exchange function and a video chat / text chat function for business negotiations, so you can have live business negotiations with visitors.

Hybrid Exhibit
(Not Real)

Virtual Exhibition
(Not Real)

About the Tokyo International Industry Exhibition 2021

The theme of the Tokyo International Industry Exhibition 2021 was “Transform Tokyo. Our creativity to open up the future.” There were 28,584 visitors to Tokyo Big Sight (November 24-26, 2021) and 12,388 logins to the virtual exhibition (November 17-December 10, 2021).

The exhibition fields were mainly in the four fields of “Information”, “Environment”, “Medical/Welfare”, and “Machine/Metal”. In the special project, cutting-edge SMEs such as “Decarbonization Zone” and “Tokyo Contents Business Award Zone” gathered.

More over, “special business meeting” and “exhibitor exchange meeting” will be held as an opportunity to develop new business partners and create new business opportunities. In addition to meeting visitors, one of the attractions of the industry exchange exhibition is the opportunity to meet other exhibitors.